What’s the weirdest thing you’ve ever done to promote a cause? Maybe you participated in the Ice Bucket Challenge for ALS last year, and had an ice cold bucket of water dumped over your head (while on camera, of course). Maybe you distributed information around your neighborhood. Maybe you organized a food drive to help those less fortunate during the Christmas season. When we want to bring awareness to a cause that’s near and dear to our hearts, we’re often willing to do what others think is crazy and outlandish – but where do you draw the line? Or, let me rephrase the question: If you were promoting water filtration, would you drink a glass of water made from human feces? Yes? No way – gross!? Maybe? Whether you and I would or not, it’s exactly what Microsoft founder Bill Gates did , and he even went as far as to say it even compared to the best water he’d ever tasted. It’s getting him a lot of publicity, which is exactly what he was trying to do in the first place.
